I’ll tell you what I hate... those awards that are nothing more than popularity contests. A couple of years ago now, Beyond The Fence was nominated for an award in the category of “best underrated musical.” I was rather pleased to discover that such a category existed. There are so many pieces of art which, through lack of publicity or due to a critical mauling, don’t get to raise their heads above the parapet. As a result, I was rather chuffed with the nomination... until I realised that the winner was being decided by public vote. So, in short, the most over-rated of the under-rated shows was going to get the award! In order to win, we’d need to get all of our friends to tell all of their friends to vote for us - regardless of whether they’d actually seen the show! Our production had a limited run of just two weeks. Even if everyone who’d seen it voted for us, we still wouldn’t have been able to win. The entire thing instantly felt ludicrous, so I politely declined my invitation to attend the ceremony. I’m too old for the footle of pretending to be pleased for a winner who’s done nothing more than play a PR game more effectively than I have.
I now see these sorts of silly awards, particularly in theatre, all over the place. An email arrives, asking me to vote for such-and-such in the category of best something-or-other, because whoever-it-is needs the validation of winning an award. And of course we all know that the shows with the big followings, like Wicked, will always win hands down, although I remember, on one occasion, an actor in an NYMT production almost winning a fairly major award because he’d galvanised the fabulously loyal community associated with that particular organisation.
But, as we all know, vanity comes with a price, and the companies and organisations running these awards can hardly be described as altruistic. Fairly regularly, when voting for your mate, you’re told you can’t register an opinion unless you sign up to be on a mailing list.
I find myself feeling even more irritated when these ludicrous competitions get played out on the telly: “And this category is special, because it’s voted for by you, the audience.” Special? My foot! Patronising? Deeply. Flawed? Not ‘arf! Live shows like This Morning will have made aggressive public appeals for people to vote for them, in a way that BBC shows aren’t allowed to do, so when the presenters appear on screen the day after the awards, looking as bleary-eyed as they are pleased with themselves, you wonder what they’re actually celebrating.
In my view, no one is qualified to vote for anything unless they can honestly say they’ve seen or heard everything else in the category. Eurovision is laced with voting bias, but at least everyone is subject to the same parameters (6 performers on stage, three minutes long etc...) and everyone who votes can be assumed to have watched all the other songs. In the majority cases, I much prefer a proper industry jury full of people with expert opinions. When I judged the TV BAFTAs, we really considered the merits of the nominated shows and spent hours, with a highly diverse panel, talking about them. We were forced to see everything on the shortlist, and the viewing figures and popularity of the show didn’t even get discussed in passing.
So, in the future, you can expect never to receive an email from me asking for your vote if I’m lucky enough to be nominated for a lovely award. I think the price is considerably too high.
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